Mittal, S. K. <br/><br/>
Sales promotion & marketing communications / 
S. K. Mittal. 
 - 1st  ed. 
 - New Delhi :  Global Vision,  2009. 
 - x, 310  p. 
<br/><br/><label>ISBN: </label>8182202146 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Sales promotion.<br/>Marketing.