Perloff, Richard M. <br/><br/>
The Dynamics of persuasion :  communication and attitudes in the 21st century / 
Richard M. Perloff. 
 - 3rd  ed. 
 - New York :  Routledge,  2008. 
 - xvii, 563  p. 
<br/><br/><label>ISBN: </label>0805863605 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Persuasion (Psychology)<br/>Mass media--Psychological aspects.<br/>Attitude change.