TY  - BOOK
AU  - Perloff,Richard M.
TI  - The Dynamics of persuasion: communication and attitudes in the 21st century 
SN  - 0805863605 :
PY  - 2008///
CY  - New York
PB  - Routledge
KW  - Persuasion (Psychology)
KW  - Mass media
KW  - Psychological aspects
KW  - Attitude change
ER  -