McDonald, Malcolm. <br/><br/>
Key account management :  the definitive guide / 
Malcolm McDonald and Diana Woodburn. 
 - 3rd  ed. 
 - Chichester, England :  J. Wiley,  2011. 
 - xx, 476  p. 
<br/><br/><label>ISBN: </label>0470974155 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Selling--Key accounts.<br/>Marketing--Key accounts.