TY  - BOOK
AU  - McDonald,Malcolm
AU  - Woodburn,Diana
TI  - Key account management: the definitive guide 
SN  - 0470974155 :
PY  - 2011///
CY  - Chichester, England
PB  - J. Wiley
KW  - Selling
KW  - Key accounts
KW  - Marketing
ER  -