Schmidt, Marcus J. <br/><br/>
Marketing research :  an international approach / 
Marcus J. Schmidt, Svend Hollensen. 
 - 1st  ed. 
 - London :  Prentice Hall,  2006. 
 - xiv, 613  p. 
<br/><br/><label>ISBN: </label>0273646354 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.