Evans, Joel R. <br/><br/>
Marketing in the 21st century / 
Joel R. Evans, Borry Berman. 
 - 8th  ed. 
 - New Delhi :  Biztantra,  2003. 
 - xxxi, 687  p. 
<br/><br/><label>ISBN: </label>8177223828 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.