Berger, Arthur Asa  1933- <br/><br/>
Media research techniques 
Arthur Asa Berger 
 - 2nd ed. 
 - Thousand Oaks, CA  SAGE publications, Inc.  1998 
 - viii, 175 p. 
<br/><br/><label>ISBN: </label>0761915370 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Mass media--Research--Methodology
<br/><br/><label>LC Class. No.: </label>P91  / .B47 1998 c. 1