Kerin, Roger  A. <br/><br/>
Marketing  
Roger A. Kerin and Steven W. Hartley 
 - 13th ed.  
 - New York    McCrow Hill Education    2017 
 - xliii, 719p.  
<br/><br/><label>ISBN: </label>9781259573545 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing 
<br/><br/><label>LC Class. No.: </label>HF 5415  / .K47 2017 C.1