TY  - BOOK
AU  - Kerin, Roger  A.
AU  - Steven  W. Hartley
TI  - Marketing 
SN  - 9781259573545
AV  - HF 5415 .K47 2017 C.1 
PY  - 2017///
CY  - New York  
PB  - McCrow Hill Education  
KW  - Marketing
ER  -