TY  - BOOK
AU  - Gamble E. John 
AU  - Peteraf, A. Margaret
AU  - Thompson A. Arthur 
TI  - Essentials of strategic management: the quest for competitive advantage 
SN  - 9780077167141
AV  - HG 30.28 .G36 2015 C.1
PY  - 2015///
CY  - New York 
PB  - McGraw Hill Education
KW  - Strategic planning
KW  - Business planning
KW  - case studies
ER  -