Marketing management :  international perspectives / 
edited by M. S. Raju, Dominique Xardel. 
 - 1st  ed. 
 - Chennai, India :  P. K. Madhavan,  2006. 
 - xxi, 431  p. 
<br/><br/><label>ISBN: </label>8182091004 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.