Kotler, Philip. <br/><br/>
Marketing for hospitality and tourism / 
Philip Kotler, John Bowen, James Makens. 
 - 3rd  ed. 
 - Delhi :  Pearson,  1996. 
 - 629p. 
<br/><br/><label>ISBN: </label>9332518278:  KES 4,995 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Hospitality industry--Marketing.<br/>Tourism--Marketing.
<br/><br/><label>LC Class. No.: </label>TX911.3   / .M3K68 c.1