TY  - BOOK
AU  - Aaker,David A.
AU  - McLoughlin, Damien
TI  - Strategic market management: global perspectives
SN  - 0470689752 :
AV  - HF5415.135 .A25 2010 c. 1
PY  - 2010///
CY  - UK
PB  - Wiley
KW  - Marketing
KW  - Decision making
ER  -