Payne, Adrian <br/><br/>
Strategic customer management  integrating relationship marketing and CRM 

 - Cambridge  CUP  2013 
 - xvi, 529 p. 
<br/><br/><label>ISBN: </label>1107649224 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management
<br/><br/><label>LC Class. No.: </label>HF5415.5  / .P39 2013 c. 1