TY  - BOOK
AU  - Payne, Adrian
AU  - Frow, Pennie
TI  - Strategic customer management: integrating relationship marketing and CRM
SN  - 1107649224
AV  - HF5415.5 .P39 2013 c. 1
PY  - 2013///
CY  - Cambridge
PB  - CUP
KW  - Customer relations
KW  - Management
ER  -