Services marketing :  integrating customer focus across the firm / 
Alan Wilson ...[et al.]. 
 - 3rd ed. 
 - Maidenhead, England :  McGraw-Hill,  2016. 
 - xvii, 538 p. 
<br/><br/><label>ISBN: </label>0077169312 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .S47 2016 c. 1