TY  - BOOK
AU  - Wilson,Alan ...[et al].
TI  - Services marketing: integrating customer focus across the firm 
SN  - 0077169312
AV  - HD9980.5 .S47 2016 c. 1
PY  - 2016///
CY  - Maidenhead, England
PB  - McGraw-Hill
KW  - Services industries
KW  - Marketing
ER  -