Szmigin, Isabelle <br/><br/>
Understanding the consumer 
Isabelle Szmigin 
 - London   SAGE Publications  2003 
 - vi, 202 p. 
<br/><br/><label>ISBN: </label>0761947011 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Customer relations--Management<br/>Customer services
<br/><br/><label>LC Class. No.: </label>HF5415.5  / . S96 2003 c. 1