TY  - BOOK
AU  - Szmigin, Isabelle
TI  - Understanding the consumer
SN  - 0761947011
AV  - HF5415.5 . S96 2003 c. 1
PY  - 2003///
CY  - London 
PB  - SAGE Publications
KW  - Customer relations
KW  - Management
KW  - Customer services
ER  -