Marketing Research 
Barry J. Babin [et... al.]. 
 - 5th ed. 
 - Australia  Cengage learning   2020 
 - xxv, 622p. 
<br/><br/><label>ISBN: </label>0170438964 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .M37 2020