Sissors, Jack Z. <br/><br/>
Advertising Media Planning/ 
Jack Z. Sissors  
 - 7th ed. 
 - New York  McGrawHill  2010 
 - xiv, 480p. 
<br/><br/><label>ISBN: </label>0071703128 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Advertising media planning 
<br/><br/><label>LC Class. No.: </label>HF5826.5  / .S57 2010