TY  - BOOK
AU  - Sissors, Jack Z.
AU  - Baron, Roger B.
TI  - Advertising Media Planning
SN  - 0071703128
AV  - HF5826.5 .S57 2010 
PY  - 2010///
CY  - New York
PB  - McGrawHill
KW  - Advertising media planning
ER  -