TY - BOOK AU - Yale, David R. TI - Publicity & media relations checklists: 59 proven checklists to save time, win attention, & maximize exposure with every public relations & publicity comtact SN - 0844232181 AV - HD59 .Y35 1995 C.1 PY - 1081/// CY - Illinois PB - NTC Business books KW - Industrial publicity KW - Public relations KW - Mass media and business ER -