Clow, Kenneth E. <br/><br/>
Integrated advertising, promotion, and marketing communications / 
Kenneth E. Clow, Donald Baack. 
 - 9th  ed.  Global edition 
 - New Delhi :  Pearson,  2022 
 - 469p. 
<br/><br/><label>ISBN: </label>129241121X 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Communication in marketing.<br/>Advertising.
<br/><br/><label>LC Class. No.: </label>HF5823  / .C562 2022