TY  - BOOK
AU  - Clow,Kenneth E.
AU  - Baack,Donald
TI  - Integrated advertising, promotion, and marketing communications
SN  - 129241121X
AV  - HF5823 .C562 2022 
PY  - 2022///
CY  - New Delhi
PB  - Pearson
KW  - Communication in marketing
KW  - Advertising
ER  -