Lovelock, Christopher. <br/><br/>
Services marketing :  people, technology, strategy / 
Christopher Lovelock, Jochen Wirtz. 
 - 5th ed. 
 - Upper Saddle River, NJ :  Prentice Hall,  c2004. 
 - xviii, 652 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and indexes. 
<br/><br/><label>ISBN: </label>0131268465 :  GBP 47.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Professions--Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .L68 2004