TY  - BOOK
AU  - Lovelock,Christopher
AU  - Wirtz,Jochen
TI  - Services marketing: people, technology, strategy 
SN  - 0131268465 :
AV  - HD9980.5 .L68 2004
PY  - 2004///
CY  - Upper Saddle River, NJ
PB  - Prentice Hall
KW  - Service industries
KW  - Marketing
KW  - Professions
N1  - Includes bibliographical references and indexes
ER  -