Zeithaml, Valarie A. <br/><br/>
Services marketing :  integrating customer focus / 
Valarie A. Zeithaml, Mary Jo Bitner. 
 - 3rd ed. 
 - Boston :  Irwin/McGraw-Hill,  2003. 
 - xx, 668 p. :  ill. ;  26 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0071199144 :  GBP 41.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .Z45 2003