TY  - BOOK
AU  - Dillon,William R.
AU  - Madden,Thomas J.
AU  - Firtle,Neil H.
TI  - Essential of marketing research
SN  - 0256081123 :
AV  - HF5415.2 .D537 1993
PY  - 1993///
CY  - Boston, Massachusetts
PB  - Irwin/McGraw-Hill
KW  - Marketing research
ER  -