Alon, Ilan. <br/><br/>
Global marketing :  contemporary theory, practice, and cases / 
Ilan Alon, Eugene Jaffe, Donata Vianelli. 
 - 1st  ed. 
 - New York :  McGraw-Hill,  2013. 
 - xxi, 602  p. 
<br/><br/><label>ISBN: </label>0071318204 : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Export marketing --Management--Case studies.