TY  - BOOK
AU  - Maringe,Felix
AU  - Gibbs,Paul
TI  - Marketing higher education: theory and practice 
SN  - 0335220328 :
PY  - 2009///
CY  - New York
PB  - Open University Press
KW  - Universities and colleges
KW  - Admission
KW  - United States
ER  -