Saxena, Rajan. <br/><br/>
Marketing management. 

 - 3rd ed. 
 - New Delhi :  Tata McGraw-Hill,  2006. 
 - xxi, 819 p. 
<br/><br/><label>ISBN: </label>007059953X :  KES 1,085 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .S29 2006