TY  - BOOK
AU  - Varshney,R.L.
AU  - Bhattacharyya,B.
TI  - International marketing management: an Indian perspective 
SN  - 8180542238 :
AV  - HF1416.6 .I4V37 2004
PY  - 2004///
CY  - New Delhi
PB  - Sultan Chand
KW  - Export marketing
KW  - India
ER  -