Baron, Steve. <br/><br/>
Services marketing :  text and cases / 
Steve Baron and Kim Harris. 
 - 2nd ed. 
 - Basingstoke, England :  Palgrave Macmillan,  2003. 
 - xvi, 291 p. 
<br/><br/><label>ISBN: </label>0333777921 :  KES 9,075 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Services industries--Marketing.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .B37 2003