TY  - BOOK
AU  - Baron,Steve
AU  - Harris,Kim
TI  - Services marketing: text and cases 
SN  - 0333777921 :
AV  - HD9980.5 .B37 2003
PY  - 2003///
CY  - Basingstoke, England
PB  - Palgrave Macmillan
KW  - Services industries
KW  - Marketing
ER  -