Kurtz, David L. <br/><br/>
Services marketing / 
David L. Kurtz, Kenneth E. Clow. 
 - New York :  John Wiley & Sons,  c1998. 
 - xxii, 570 p. ;  24 cm. 
<br/><br/><label>ISBN: </label>9814126225 :  KES 920 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.<br/>Customer services.
<br/><br/><label>LC Class. No.: </label>HD9980.5  / .K87