TY  - BOOK
AU  - Kurtz,David L.
AU  - Clow,Kenneth E.
TI  - Services marketing
SN  - 9814126225 :
AV  - HD9980.5 .K87
PY  - 1998///
CY  - New York
PB  - John Wiley & Sons
KW  - Service industries
KW  - Marketing
KW  - Customer services
ER  -