Goncalves, Karen P. <br/><br/>
Services marketing :  a strategic approach / 
Karen P. Goncalves. 
 - Upper Saddle River, NJ :  Prentice Hall,  c1998. 
 - xiii, 225 p. ;  24 cm. 
<br/><br/>Includes bibliographical references and index. 
<br/><br/><label>ISBN: </label>0131065270 :  GBP 39.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Service industries--Marketing.--United States
<br/><br/><label>LC Class. No.: </label>HD9981.5  / .G66