Marketing :  concepts and strategies / 
Sally Dibb ... [et al.] 
 - European ed. 
 - Boston :  Houghton Mifflin,  1991. 
 - xxxvii, 739 p. 
<br/><br/><label>ISBN: </label>0395543525D : 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing.
<br/><br/><label>LC Class. No.: </label>HF5415  / .M37 1991