Marketing management :  a relationship marketing perspective /Cranfield School of Management. 

 - Houndsmills :  Palgrave,  2000. 
 - xviii, 295 p. 
<br/><br/><label>ISBN: </label> KES 3,780 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .C73 2000