Hinkle, Charles L. <br/><br/>
Cases in marketing management :  issues for the 1990s / 
Charles L. Hinkle, Wesley J. Johnston, Esther F, Lanigan. 
 - 2nd ed. 
 - Englewood Cliffs, NJ :  Prentice Hall,  1992. 
 - xvii, 650 p. 
<br/><br/><label>ISBN: </label>0131163515 :  KES 600 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing management--Case studies.
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .H56 1992