TY  - BOOK
AU  - Hinkle,Charles L.
TI  - Cases in marketing management: issues for the 1990s 
SN  - 0131163515 :
AV  - HF5415.13 .H56 1992
PY  - 1992///
CY  - Englewood Cliffs, NJ
PB  - Prentice Hall
KW  - Marketing management
KW  - Case studies
ER  -