Lambin, Jean-Jacques,  1933-. <br/><br/>
Market-driven management :  strategic and operational marketing / 
Jean-Jacques Lambin. 
 - Houndsmills :  Palgrave,  2000. 
 - xxxviii, 737 p. 
<br/><br/><label>ISBN: </label> KES 3,920 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing--Management.--European 
<br/><br/><label>LC Class. No.: </label>HF5415.13  / .L36 2000