Boyd, Harper W. <br/><br/>
Marketing research :  text and cases / 
Harper W. Boyd, Ralph Westfall, Stanley F. Stasch. 
 - 7th ed. 
 - Homewood, Illinois :  Richard D. Irwin,  1999. 
 - xv, 816 p. 
<br/><br/><label>ISBN: </label>8185386161 :  KES 702 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .B65 1999