TY  - BOOK
AU  - Boyd,Harper W.
AU  - Westfall,Ralph
AU  - Stasch,Stanley F.
TI  - Marketing research: text and cases 
SN  - 8185386161 :
AV  - HF5415.2 .B65 1999
PY  - 1999///
CY  - Homewood, Illinois
PB  - Richard D. Irwin
KW  - Marketing research
ER  -