Churchill, Gilbert A. <br/><br/>
Marketing research :  methodological foundations / 
G. A. Churchill, D. Lacobucci. 
 - 8th ed. 
 - Mason, Ohio :  South-Western,  2002. 
 - xxvi, 1006 p. 
<br/><br/><label>ISBN: </label>00303331019 :  GBP 34.99 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .C48 2002