Lehmann, Donald R. <br/><br/>
Marketing research / 
Donald R. Lehmann, Sunil Gupta, Joel H. Steckel. 
 - Reading, mass :  Addison-Wesley,  1998. 
 - xx, 780 p. 
<br/><br/><label>ISBN: </label>0321014162 :  KES 600 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .L44