TY  - BOOK
AU  - Lehmann,Donald R.
AU  - Gupta,Sunil
AU  - Steckel,Joel H.
TI  - Marketing research
SN  - 0321014162 :
AV  - HF5415.2 .L44
PY  - 1998///
CY  - Reading, mass
PB  - Addison-Wesley
KW  - Marketing research
ER  -