Smith, Scott M. <br/><br/>
Fundamentals of marketing research / 
Schott M. Smith, Geralds. Albaum. 
 - London :  Sage,  2005. 
 - xii, 880 p. 
<br/><br/><label>ISBN: </label>0761988521 :  KES 7,995 
<br/><br/><label>Subjects--Topical Terms: </label><br/>Marketing research.
<br/><br/><label>LC Class. No.: </label>HF5415.2  / .S65